Nurturing Tomorrow's Leaders
At Monii, we believe every child deserves access to thoughtfully designed products, quality craftsmanship, and enriching experiences that honor their natural way of being.
Wear Naturally,
Play in Nature
Clothes that watch over children's backs
Children as the Protagonists
Since 2018, our theme has been "Nature." In an era of rapid technological advancement, it has become increasingly difficult for children to naturally immerse themselves in the natural world.
While every parent wants "the best for their child," children don't speak our language. To ensure our intentions don't become ego, we create clothes that children can wear naturally and play in nature — and experiences that nurture their independence.
When children play in their own world, adults and clothes are supporting actors. Uncomfortable designs, restricted movement, and adult voices can shatter that world. We prioritize children's comfort and authenticity, while empowering adults to step back and simply watch over them.
What Guides Us
Quality Design
Simple, refined designs without excess. Created with children's movement in mind, never hindering imagination or activity.
Cultural Bridge
Connecting East and West through multilingual expertise, trusted partnerships, and a deep understanding of global perspectives.
Made to Be Worn Out
Play hard, sweat, get dirty, wash often — wear it until it's worn out. Clothes meant for everyday, not special occasions.
Sustainable Future
Minimizing environmental and social impact while creating attractive items that bring joy in selection and comfort in wear.
Our Promise
Through Solii Sola, our children's fashion brand, through production partnerships that uphold Japanese quality standards, and through educational programs that build life skills — we commit to supporting children's natural growth and families' peace of mind.